20 Jan Understanding AI Adoption in Europe’s Small Businesses: AIM Project Publishes Mapping Results

Co-financed by the Erasmus+ Programme of the European Commission, the AIM Project reveals key insights from its comprehensive mapping of Artificial Intelligence adoption among Europe’s micro, small and medium-sized enterprises (MSMEs).
Artificial Intelligence (AI) is transforming industries across Europe — yet for many small and medium-sized enterprises, the road to digital transformation remains uneven. To address this gap, the AIM Project (Artificial Intelligence for MSMEs) has conducted an extensive mapping process to understand how AI is currently used, where challenges persist, and what opportunities exist for improvement.
The AIM Mapping process serves as a strategic compass for MSMEs, helping them understand where they stand and what resources they need to move forward. Key benefits include:
- Identification of practical and accessible AI tools suited for small business contexts.
- Analysis of real implementation challenges and success stories across EU sectors.
- Collection of case studies illustrating how AI boosts efficiency, decision-making, and customer experience.
- Creation of a structured framework that guides MSMEs in selecting technologies aligned with their goals and capacities.
These results directly inform AIM’s next phases — including the Training Curriculum and Digital Warehouse — ensuring that future outputs respond precisely to real-world needs.
The results, now available through the project’s Digital Warehouse (www.aimproject.eu/mapping.php), offer a comprehensive overview of AI’s penetration across European MSMEs, highlighting disparities between regions, sectors, and company sizes. This analysis provides an essential foundation for developing training, policy, and support tools that enable small enterprises to benefit from the digital revolution.
The analysis focuses on both quantitative and qualitative data from partner countries — Spain, Italy, Germany, Ireland, Sweden, and Croatia — to capture a multi-dimensional picture of Europe’s AI landscape. The findings show that Northern and Western European countries such as Denmark, Sweden, and Finland lead in AI adoption, while Southern and Eastern regions continue to face structural barriers, including weaker digital infrastructure and limited investment.
AI use is growing, but unevenly distributed. The research identified clear gaps between large companies and MSMEs, between urban and rural areas, and between different generations and genders. In most countries, less than 30% of AI professionals are women, while younger generations demonstrate higher digital skills and adaptability.
The mapping also highlights systemic barriers holding back AI adoption in smaller enterprises: limited access to funding and expertise, concerns about ethics and regulation, and a lack of confidence or understanding among business leaders. At the same time, promising opportunities are emerging through national initiatives which foster education, digital inclusion, and access to AI tools for SMEs.
These findings underline the importance of coordinated European efforts to make AI an inclusive growth engine — not just a technology for large corporations.
All mapping results and national summaries are freely available in multiple languages through the AIM Digital Warehouse.
Explore the data and discover the future of AI in European small business at www.aimproject.eu.